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JEDCO hosts marketing and sales seminar for small businesses

Sales and marketing are vital components to business vitality. Through successful marketing efforts, companies can boost name recognition with target audiences and increase company sales. The Jefferson Parish Economic Development Commission (JEDCO) wants to help arm our small businesses with the information and knowledge they need to successfully market their products and services.

As part of the Grow with JEDCO series, the economic development commission partnered with Simmons & White and the Louisiana Small Business Development Center (LSBDC) to host “Sales & Marketing Secrets of High Performance Organizations.” This educational seminar will provide small and medium-size businesses with successful tips and techniques used by organizations that have been highly successful in generating qualified leads and sales. Marketing and sales experts, Mark Lewis and Scott Uffman will work together to cover the following topics:

  • The attributes of high performance sales organizations (HPSO)
  • Steps you can come to become an HPSO
  • Strategies that can be used to best get there
  • How current dynamics of the organization can affect your strategy
  • Best ways to measure effectiveness and results
  • How to take advantage of a statewide program that provides strategic market research at no cost
  • The single best thing you can do

Join us Wednesday, July 23rd, at the East Bank Regional Library’s Jefferson Room (4747 W. Napoleon Ave. Metairie) from 9:00-10:30. Admission is free, but registration is required to attend. The event is open to all businesses and entrepreneurs. Click here to register. For more information, contact Kelsey Scram at kscram@jedco.org or call (504) 875-3927.

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About JEDCO: JEDCO is an independent, yet complementary arm of Jefferson Parish government with the main objective of attracting, growing and creating new business in our area. Since its inception in 1987, JEDCO has aided thousands of companies through business incubator and loan programs, tax incentives and rebate programs, workforce development and information services. While dedicated to assisting existing Jefferson Parish businesses, JEDCO’s efforts also target the recruitment of new businesses for the area.

Simmons & White: A local consulting firm, Simmons & White partners with high-potential companies to navigate challenges and opportunities.  Whether you are troubleshooting management issues, seeking best practices, or exploring new ways to grow, our team of experts can help.  Simmons & White provides a comprehensive range of services in the areas of financial management, business process improvement, sales and marketing, access to capital, policies and procedures, risk management, strategy and technology.

About the LSBDC: The Louisiana Small Business Development Center is the state’s largest and most accessible source of assistance for entrepreneurs and the only statewide nationally accredited program that provides business consulting to entrepreneurs at no cost. Through a network of 10 centers, the LSBDC provides high quality one-on-one consulting, training and information resources to help your business start, grow and succeed.

About the Business Innovation Center at Churchill:The Business Innovation Center at Churchill provides a place to develop up-and-coming businesses.  Not only can startups find office space at below-market rent, but the incubator program is designed to connect business innovators, market experts and capital providers to transform business ideas into viable business ventures. The Business Innovation Center at Churchill provides an atmosphere in which startup businesses can survive and prosper.

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