Press Releases

JEDCO & Jefferson Chamber host branding seminar

A company’s brand is more than a logo and a flashy color palette. It’s a company’s reputation, its set of standards, and all of the ways in which that information is best communicated to the world. Your company brand gives people an idea of what they can expect if they choose your product or service. It’s an important part of a company’s success.

As part of the ongoing Prosper Jefferson seminar series, the Jefferson Parish Economic Development Commission (JEDCO) and the Jefferson Chamber of Commerce team up once again to bring you a branding seminar. Hear from two branding experts as they cover a variety of topics, including:

  • Branding 101 – What is branding and why is it important?>
  • Branding Strategy
  • Branding Case Study: Hear from a small business owner who successfully lives her brand regularly.

Join us Wednesday, August 26th, at the JEDCO Conference Center on the West Bank of Jefferson Parish from 9:00 a.m. – 10:30 a.m. Admission is free, but registration is required to attend. The event is open to all businesses and entrepreneurs. Register online at

Meet Our Speakers

Kristen Preau Moore: Kristen Preau Moore is the Owner and “Jambalaya Girl” of Cook Me Somethin’ Mister, a food product brand made proudly in New Orleans.  Cook Me Somethin’ Mister offers an authentic taste of New Orleans with its easy to prepare food products made in New Orleans with the finest ingredients. The concept for Cook Me Somethin’ Mister came from Kristen’s experience of traveling the country raising money for Hurricane Katrina relief by serving her Dad’s jambalaya recipe. The business currently offers dry packaged Jambalaya Rice and Gumbo Base with a Dark Roux for retail and food service.Customers refer to these products as the gourmet or “craft brew” selection of Louisiana food products.Jambalaya Girl’s Jambalaya is currently sold in over 100 grocery stores, local Sam’s Clubs and online and Amazon Prime.

Kristen is a graduate of St. Mary’s Dominican High School and she earned her Bachelor’s Degree from The University of Southern Mississippi. She is also a recent graduate of the Goldman Sachs 10,000 Small Businesses program. And just this year Kristen was named SBA Women in Business Champion for Louisiana, WBE Role Model of the Year by WBEC South and her business was a Top 3 Finalist for the Big Idea at New Orleans Entrepreneur Week and was named to the Top 100 Small Businesses by the U.S. Chamber of Commerce.

Jennie Westerman Diemont: Jennie is the owner and creative director of Deep Fried Advertising. Originally from Baton Rouge, LA, Jennie worked for several agencies and magazines before eventually creating Deep Fried in 2004. A graduate of the Annenberg School of Communications at the University of Pennsylvania, her vision for Deep Fried was to create a space where talented designers could create beautiful, powerful brands that increase the profitability of their clients, and enjoy doing it. Her passion for advertising and interactive technology is rooted in a childhood rich in exposure to the arts, and an education structured in mathematics. She has always been driven to seek that fine line between aesthetics and functionality.

Under her supervision, Deep Fried has grown to an efficiently run boutique creative and interactive agency of nine people that services over 100 clients of varying industries, both local and nationwide. Over the past decade, she has established a reputation for expertise in branding and custom web development and notable accounts include Townsend Addiction Treatment Centers, Tujague’s Restaurant, Healthy Course Meals, New Orleans Chamber, Hola Nola, Pelican Coast Clothing Company, and YLC Wednesday at the Square. In her spare time, she serves on the Chairman’s Council of the New Orleans Chamber of Commerce, stays active with WBEC South, and participates in several boards and non-profits. Jennie is also a 2013 graduate of the Goldman Sachs 10,000 Small Businesses Program.