Press Releases

JEDCO & Jefferson Chamber host sales seminar

Having a solid sales strategy is important for the growth of a business. A good salesperson knows how to target the right customers, how to foster relationships, and how to effectively share the story behind the product or service that s/he is selling. An effective sales approach can bring a business great success.

That’s why the latest installment of the Prosper Jefferson seminar series will focus on an effective sales approach. Developed by the Jefferson Parish Economic Development Commission (JEDCO) and the Jefferson Chamber, Prosper Jefferson provides business owners with information they need to grow and find success in Jefferson Parish. This month, three successful sales experts will share tips and tricks of the trade to enhance your selling strategy. Topics include:

  • Building relationships with customers
  • How to start conversations
  • Developing your sales leads
  • Generating interest in your product or services
  • How to get in front of your customers
  • Fostering a commitment from your customers
  • Much, much more

Join us next Wednesday, November 18, at the JEDCO Conference Center (701A Churchill Parkway, Avondale, LA 70094) from 9:00 a.m. – 10:30 a.m. The event is free and open to everyone. Please register for the event in at advance at

Meet Our Speakers

Chris Cole has been working with Dale Carnegie for the past four years in public training programs. His experience in training, sales, and management extends over 13 years. He has been successful with retail sales, in-home sales, B2B sales and training teams. Chris has a passion for training and developing people.

Chris has worked with a variety of businesses over the years. As the Area Sales Manager with Kelly Services he increased District recruiting fees and revenue year after year. Chris has also worked with New Bath/Max Home, Waffle House, Inc., and Enterprise Rent-a-Car. He has expertise in building relationships, prospecting, developing teams, delivering compelling presentations, improving time efficiency, and management retention.

Chris is a New Orleans native. He graduated from Jesuit High School and received a degree in Advertising from the University of Louisiana at Lafayette. He is a member of the Jefferson Chamber Young Professionals and the Jefferson Chamber. He is also an ambassador for the New Orleans Chamber of Commerce and he serves as a mentor for the Loyola University College of Business Executive Mentorship Program.

Ron Marlow is an senior account executive with Windstream Communications, where he helps businesses identify and overcome critical business issues so they can run more efficiently and be more productive. Ron has over 16 years of successful new business development and Account Relationship Development experience.

Ron excels at establishing relationships with existing and new accounts at executive levels. He has expertise in a variety of areas, including business strategy, consultative sales strategy, transformation leadership, sales and management alignment, sales management and alignment, operations management, market strategy, recruiting, building partnerships, ROI strategies, and relationship development.

Ron is heavily involved with the New Orleans Chamber of Commerce and served on the board in 2014 and 2015. He is also a member of the French-American Chamber of Commerce.

Becky Gustafson‘s financial planning career began with Northwestern Mutual in 2007. Since that time she has continued to enhance her financial planning knowledge and skills to provide her clients with innovative planning solutions to meet their individual needs. Because business and personal needs are intertwined throughout the life of a business, an integrated approach to evaluate, prioritize and address your needs is essential.

Becky brings to you her skills, expertise and experience as a financial advisor to help you build and implement the drivers to create, grow and protect your business’ value and success.Becky is also an ambassador for the New Orleans Chamber of Commerce, the founder of a women’s advisory group, Power of Women, and she is on the board for March of Dimes.