In 2017, social media should be a part of your overall marketing strategy. Whether you are a small business owner, an entrepreneur, or working out of a corporate headquarters, you should be aware of the benefits that a social media strategy can afford your business. Not only does having a social media presence provide your company with increased exposure and the potential to generate sales leads, but it also welcomes a new level of customer engagement. It is a great, cost-effective tool that can help your company experience increased success.
As part of the 2017 Prosper Jefferson seminar series, the Jefferson Parish Economic Development Commission and the Jefferson Chamber of Commerce teamed up to help you boost your social media strategy. Our three experts will share their tips to help you navigate the social media landscape while stepping up your digital game and developing long-term customers in the process. We’re bringing in the best of the best to help ensure your social media success. Expect to learn about:
Join us Wednesday, August 30, at the JEDCO Conference Center (701A Churchill Parkway, Avondale, LA 70094) from 9:00 a.m. – 10:30 a.m. for our upcoming Prosper Jefferson seminar. This event is free and open to the public. Please register at www.jedco.org/events
MEET OUR EXPERTS
Chris Audler, District Donuts Sliders Brew – Owner
As an owner of District Donuts Sliders Brew, Chris Audler has no shortage of hats he is wearing. While creating the likes of Fried Chicken Cinnamon Rolls and Vietnamese Iced Coffee Donuts is Chris’ primary skill set and passion, Chris has also cooked up a successful recipe for social media management. With an approach bolstered in authenticity and consistency, Chris has helped District Donuts Sliders Brew to become a well-established and prolific social media presence.
Since the local restaurant’s inception in 2013, District’s social media presence has grown exponentially. The company’s Instagram page has over 63,000 followers with daily posts garnering hundreds of “likes.” District has used its excellent social media presence to regularly engage with customers and communicate daily donut specials while driving foot traffic to their five restaurants located throughout Jefferson Parish, New Orleans and Baton Rouge.
Jeff Januszek, Jeff Januszek Social Media – Owner
Jeff Januszek is the founder of Jeff Januszek Social Media, a New Orleans based social media agency. Jeff’s agency focuses on organically growing social media channels for clients like Breaux Mart Supermarkets, Fidelity Bank, and NOLA Lending Group. The best social media strategy comes from creating relationships with target audiences through original content, engaging personality, and attention grabbing ads. Originally from Detroit, in 2011 Jeff married a New Orleans girl. This cemented his one-way ticket to living in the Crescent City. Before starting his agency in 2014, Jeff spent 17 years in radio, 11 of those as an award winning morning show personality. When not thumbing through client work on his phone, Jeff loves spending time with his wife, 2-year-old son, and 7-month-old twin daughters.
Connect with Jeff on twitter, @jeffjanuszek
Reneé LeBouef, Gambel Communications – Communications Strategist
Reneé LeBouef is a native of Bayou Lafourche, growing up in the heart of Cajun Country in Larose, Louisiana. Her colorful background within nonprofit programming, environmental branding and food + fitness communications brings a diverse skill set to the Gambel Communications team. Her clients include City Year New Orleans, Taste Buds Management and UnitedHealthCare, among others. In her time at Gambel, she has won a Lantern Award via the Southern Public Relations Federation for her work in launching the Fogo de Chao brand in New Orleans.
Before joining the Gambel team, Reneé worked in corporate communications, leading content marketing for Pure Barre, the largest barre fitness franchise in the country. Wearing many different hats on a daily basis – from copywriter to digital strategist – gave her extensive insight into crafting “big picture” strategies and teaching business owners to execute them on the local level, particularly within a franchise model.
Reneé received her Bachelor of Science in Marketing from Spring Hill College in 2010. She continued on to earn her Master of Mass Communications (MMC) from the School of Journalism at the University of South Carolina four years later. During her time in the MMC program, Reneé served as the Graduate Marketing Assistant for Sustainable Carolina, leading a team of undergraduate students in managing social media, email marketing, graphic design and all other communications functions for the campus brand.