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Jefferson Parish Pulse: Southern Hotrod

This week, we interview Eddie Gregory, owner of Southern Hotrod. This local manufacturer is in the business of making automatic transmissions. But not just any kind of transmissions. These are the kind that make a car go really fast – like “drag race” fast.   Eddie is a dynamic individual who embodies the entrepreneurial spirit. He and his team have come a long way from selling auto parts out of his garage. Now, the company sells transmissions all over the world. Eddie talks to Kelsey Scram about creating something out of nothing, working hard to grow his business into a 15-year-old success story, and advice for up-and-coming entrepreneurs.

About SOUTHERN HOTROD, LLC.

SOUTHERN HOTROD LLC was established in 2004 and is based in the Greater New Orleans area. The company’s primary mission is to innovate, engineer, and manufacture the highest level performance parts and automatic transmissions on the planet. Founder, Edwin P Gregory III, started his career in the United States NAVY in 1990 as an Arresting Gear crew member and then a F-14 TomCat power plant mechanic in Fighter Squadron One “Wolf Pack”. After an Honorable discharge in 1993, he started in the automotive industry. First as a technician at a local Dodge dealership and later becoming a Master technician at the local Mercedes-Benz dealership. Using these experiences he decided to pursue his passion, and founded SOUTHERN HOTROD LLC.

Feel free to listen to the full interview below. You can also hear us on Spotify and Stitcher. We would LOVE your feedback. Please send your thoughts, questions and show requests to Kelsey Scram at kscram@jedco.org.

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