Jefferson Parish Pulse: Westbank Business & Industry Association

This week on the Jefferson Parish Pulse powered by JEDCO, we feature an interview with Lisa Barback, Executive Director of the Westbank Business & Industry Association (WBIA). Lisa has been the executive director of the organization for over nine years. WBIA is the premier business organization for the West bank, serving businesses in Jefferson Parish and beyond. This is a member driven organization and the members are so actively engaged in a wide variety of initiatives.




On this episode of the Jefferson Parish Pulse, Lisa talks about some of the hot button issues that the WBIA has set their sights on in recent years, including workforce development and insurance. She also discusses what sets Jefferson Parish apart as a premier destination for business and highlights some of the trends she has seen during her tenure as executive director of this important local business organization.


CLICK HERE to learn more about WBIA.


CLICK HERE to listen.  You can hear us anywhere you listen to your favorite podcasts, including Apple PodcastsSpotify and Stitcher. We would LOVE your feedback. Please send your thoughts, questions and show requests to Kelsey Scram at


To provide feedback about the show or to recommend a guest, email Kelsey Scram, JEDCO Director of Marketing and Communications, at